If you drive anywhere in greater Los Angeles, you know that you spend a significant amount of time staring at the bumper of the car ahead of you. And you may have noticed that a lot of those bumpers have red and yellow stickers that say "Piolín por la mañana." A lot.
The stickers show up on everything from sleek luxury cars to beat-up pickup trucks, and they advertise the morning drive-time radio show of Eddie "Piolín" Sotelo.