On Sunday, the K&N Pro Series East begins down in New Smyrna Beach, Fla. And if the track and pit look a little more diverse than they have in the past, that's in part because of a NASCAR program designed to entice different communities to try out the sport.
Market research says NASCAR's bread-and-butter fan base is about 60 percent male and 80 percent white, mostly from the Southern and Midwestern states.