The Beverly Hills Hotel, a place fondly known as the Pink Palace, has preserved guests' privacy and indulged their every whim for 100 years, and the entire year will be filled with celebrations of its centennial.
There have been parties for the neighbors, parties for the staff, and a celebration this week as the hotel becomes the first historic landmark in the city of Beverly Hills, Calif.
The hotel counts, among many others, Cary Grant, a young JFK, Tom Cruise, Marilyn Monroe, Michael Caine, P. Diddy, Sophia Loren and Gina Lollobrigida as past guests.