A YouTuber named James Wright Chanel has been all over the Internet praising Patti LaBelle's sweet potato pies; a video he uploaded of himself bursting into song upon tasting the singer and cookbook author's name-brand concoction has been viewed over 2 million times.
Chanel's endorsement created a tsunami of consumer demand, and Wal-Mart shelves around the country have been denuded of the pies in its wake.